Faculty Profile

Personal Website

Randy Ingermanson

    The award-winning author of six novels and one non-fiction book. He holds a Ph.D. in theoretical physics from UC Berkeley and is president and CEO of Ingermanson Communications, Inc., an internet marketing company. Randy publishes the world's largest electronic magazine on fiction writing, the Advanced Fiction Writing E-zine, and blogs daily on his Advanced Fiction Writing Blog. He is widely recognized within Christian publishing as the go-to guy on internet marketing


Internet Marketing For Writers

The world of publishing has changed radically in the last ten years. These days, publishers want to know how you'll help promote your writing. If you have a compelling answer, your chances of getting published and selling lots of books will improve dramatically.

In this course, we'll learn what I call "Tiger Marketing"--because it's a jungle out there, and you don't want to be lamb in your marketing. We'll talk about the "Three Claws of the Tiger"--the three things you MUST have to be an effective internet marketer.

Does Google love you? Google will be happy to bring you boatloads of visitors to your web site--as long as you give it a reason and as long as you help Google help you. I'll give you 13 tips to make Google go ga-ga over your web site.

Do you have an e-mail database? Internet marketers agree that a good database is your greatest asset. I'll show you 7 ways to build a huge list, while being a good citizen--ethically and legally.

Does your web site earn you money other than by promoting your books? It can, if you know how. I'll give you 7 ideas for generating revenue on your web site, and I'll show you how you can make money promoting your books. That's a win-win-win situation for you, your publisher, and your agent.

Do you know how to use your web site and e-mail database to launch your book effectively? In the last few years, a few internet entrepreneurs have perfected the art of the book launch. I'll show you what they do, why it works, and how you can do it too.

You don't have to be a techie to do great internet marketing, because you can always buy techie skills. You just need great content, the ability to write good sales copy, and a willingness to learn.