We’ll talk about how to identify your target audience and clearly establish your fundamental proposition. Both are essential to your success as a writer and catching the interest of a publisher. We’ll talk about what you can expect from an editor, and what the editor expects from you.

We’ll talk about the importance of building your nonfiction book around principles and including features and benefits in your manuscript that will make the acquisitions editor eager for more. I’ll also share many practical tips on impressing the editor with your finished manuscript.